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Online Marketing Trends for 2014 and Beyond

11 October, 2013, by Blogger, 0 Comments

The world of online marketing moves at a frenetic pace. Even the most diligent and talented marketers in Perth can struggle to keep up with the latest online tactics. Sometimes, it seems that one trend is gaining traction, before the game changes and the ‘next big thing’ takes over. That’s why online marketing teams need to constantly look forward. At DBSIT, we have realised that predicting trends has become an essential part of devising online marketing strategies for our clients.

Forbes Online recently published an article entitled, The Top 7 Online Marketing Trends That Will Dominate 2014. The author, Jayson DeMers, theorises that qualitycontent will be ‘bigger than ever’. By this, he means that companies must maintain reputation, presence and authority with consistent content creation delivered via multiple channels. And this leads to his second point. Jayson believes that companies will need a presence on all of the social media platforms. Facebook and Twitter have long reigned, but newer platforms like Pinterest, Google+, Tumblr and Instagram are now becoming more important. Keeping a finger on the pulse of social media ensures you are investing time in the right platforms.

Trends 3 and 4 relate to the simplification of content. With consumers being constantly bombarded with marketing messages, it will often be the simple messages that cut through. Jayson cites the uncomplicated advertisements of Apple as an example. Also, image-centric content can help break up text, and is more likely to get social shares.

With tablet and smartphone sales quickly overtaking those of laptops and desktop PCs, mobile-friendly content will begin to dominate. Trend no. 5 warns that companies cannot afford to be slow off the mark on this one.

The next trend is a controversial one – Ad Re-targeting. This practice allows sites to track the web activity of a user, and then target their advertisements to the user’s preferences. Although effective, many consumers are complaining that this practice feels like a ‘Big Brother’ intrusion on their private lives. Many users are changing their cookie settings to block the surveillance. This will be an interesting one to watch over the coming year.

Lastly, social shares are predicted to outweigh the importance of traditional inbound links in the search engine algorithms. This ‘stamp of approval’ by friends and acquaintances is now the most powerful indicator of quality content.

Is your business keeping up with online marketing trends? Call DBSIT today for a free consultation.


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