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Tapping into the Power of ‘Online Marketing’

7 January, 2013, by Blogger, 0 Comments

Traditional advertising in newspapers, magazines or television is still relevant. After all, these methods of reaching potential customers remain effective. Online marketing, however, is becoming increasingly crucial to the success of businesses across many diverse industries. In fact, 2012 has seen a definitive shift towards web-based marketing strategies. While online marketing has been around for a long time, this year has seen the online marketing revolution gain unprecedented momentum. If you’re not keeping up, you may find yourself lagging far behind your competitors.

The days of handing out flyers in the street are well behind us. Talking to your customers online allows you to specifically target those who are interested in your product offering. If your communications are engaging and innovative, your customers will enjoy hearing from you. As an added bonus, you can encourage your customers to share your messages with their online friends, resulting in thousands of dollars worth of free exposure for your business. With new developments emerging at such a fast pace, it’s certainly an exciting time to put your online marketing strategy in place.

The online space in Perth is highly competitive, so you need to ensure your strategy is ahead of the game. The professional team at DBSIT can guide you through the myriad of possibilities and help you devise a strategy that best resonates with your target market. This invaluable expertise will allow you to tap into the full power of online marketing.

At DBSIT, our most popular marketing tools include:
Search Engine Optimisation (SEO)
Using keywords and other methods to push your website towards the top ranking on the major search engines.

Pay Per Click Advertising (PPC)
Paid advertising targeting your potential customers when they use search engines such as Google or Yahoo.

Social Media Marketing (SMM)
Sites such as facebook, twitter and pinterest are allowing businesses to reach customers in fresh and inventive ways. We’ll show you how.

Email newsletters
Building a database of subscribers so you can send regular e-newsletters.

Are you ready to market your business like never before? Contact DBSIT today to discover the possibilities.

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